When embarking on a new facebook advertising campaign it's important to embrace the data gathering exercise that this is. Step out of the mentality that this is about conversions. In the very first instance your facebook campaign is a research project. As time goes on and you learn your tribe and your audiences in fb you can scale your campaigns and earn money through any conversions, but in the very beginning we are keeping budgets low and gathering data.

The joy is that using my methodology you will not only learn lots about your tribe but you will also gain thousands of people into your fb audiences who you can then retarget in future campaigns.

I've created a super grid worksheet for you to use to create your initial adverts and landing pages to make sure you have planned everything before you begin the creation process.

I like to handle two of the biggest objections right up front. Have you helped real people make a difference to their lives and who are you to offer advice, why...

If not - why not? She looks after you through thick and thin, she celebrates the wins with you and commiserates with you over the not-so-great outcomes. You need to do the same - she's always there for you. You need to start thinking about always being there for her too.

Business has its times of plain sailing and then you face waters so rough your face is green - and you need to love her the same through it all. 

Sometimes we expect this to be a one-sided relationship - that our business should always be a success and give and give to us, filling our hearts and our bank accounts. Well I believe it's actually a two-way relationship. Why not consider how you can support your business instead of always expecting it to support you.

By this I mean nurture it and encourage it by putting in place systems and processes to help it run it's admin side smoothly. I mean look for any gaps that would help your customers ascend your sales funnels more beautifully without jarring or...

We shift from role to role many times through our lives and even many times a day. You come off the phone to your mother and go instantly into mother role yourself having just been daughter. You jump in the car and become contractor as you say goodbye to the window cleaner, you go out on date night with your husband and turn into glam lady in heels but you return to become breast feeding mother of infant a few hours later.

We embrace or resist these roles. We may embrace our role as wife whilst simultaneously resisting the role of daughter-in-law or step-mother. We may embrace our role as mother when giving up full-time work but resist the role of housewife. It's very interesting how these roles twist and turn us from one moment to the next and our businesses are no different. You may have switched from employed to self-employed, from full-time to part-time, from commuter to home-worker, from employed to unemployed.

On this deeper level you need to acknowledge that you may have...

Working on your goals is one thing but if you're really going to make your goals work for you you need to get them in your day-to-day diary and acknowledge how each goal impacts the other areas of your life.

Ok beautiful people, this is a 5 step exercise. Print my superb Worksheet and lets get to work!

Step 1 - Read the sheet - I've written a five year plan but do what you need to do to suit your circumstances and life plan.

In order to complete the sentence at the bottom of the sheet, we start by closing our eyes and picturing the scene, how does it smell, what can you see, how do you feel, what are your surroundings like, immerse yourself in the scene and now open your eyes and start writing - most of us in the meeting on last night wrote more than one A4 side doing this bit so open your mind, enjoy the feeling and share on the paper everything (no editing please).

Now look through the scene and putstars by each statement that will involve an action...