I'm going to talk you through setting up a facebook pixel to gather audience data in your Facebook Ad Account to use when you're advertising your super biz. This is called "retargeting" and it's going to change your biz in five minutes!
By adding a Facebook custom audience pixel to your whole website your ad account will start to gather an audience made of all the people who visit your website - it's absolute gold for advertising as you know these people like your work! Do it even if you're not planning to start advertising quite yet because the data will be there for you when you are xx you can then use this data to target an ad to all the people who visited one particular page on your site - how awesome is that?! Imagine if I just wanted to advertise to the facebook users who visited these blog pages! I could do that!
Pop onto your FB page and if the FB page branding doesn't turn dark grey from the normal blue branding then its because you haven't updated your FB biz page to...
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